Wednesday, October 08, 2014

Watch :: Kindness - This Is Not About Us





Adam Bainbridge returns with this co-directed (with Daniel Brereton) video for the single 'This Is Not About Us' - showing the man behind the Kindness moniker throwing some shapes with dancer Karla Garcia.

The track comes from his imminent second album 'Otherness'.

Bainbridge says of the video: "Some of my favorite videos are simple choreographies - for the 'This Is Not About Us' video I wanted to try working with a choreographer and push myself to work on dance in a way that was less free-form and messy. I’m glad to have had the chance to work with Karla [Garcia] and to appreciate even more the role of the choreographer. It’s an ego-less thing to give yourself over to making someone else dance as well as possible, especially when they’re not nearly on your level."

'Otherness' is released on October 14 via Female Energy / Mom + Pop.

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